Derby County striker Luke Varney has joined Barclays Premier League side Blackpool on a season-long loan deal, with a view to a permanent transfer at the end of the season.
The 27-year-old has found opportunities limited since joining Derby from Charlton Athletic in 2008.
He made six appearances whilst on loan, and a further nine after making his move permanent, scoring a single goal.
He spent almost all of last season on loan at Sheffield Wednesday, where he scored nine goals but was unable to help them avoid relegation to League One.
With the deal completed this afternoon, Varney could make his debut for the Seasiders against Fulham on Saturday.
The former Quorn FC striker rose to prominence at Crewe Alexandra, where is goalscoring exploits earned him a £2 million move to Charlton in 2007 before joining the Rams.
Manager Nigel Clough told dcfc.co.uk: "Luke is a great lad and has been a pleasure to deal with since we arrived at the club.
"Circumstances have meant that he has never really been in our plans and we have felt for some time that it is best for both parties that he moves on.
"His attitude around the place has been top drawer and we wish him well."
Varney will team up with former Derby defender Ian Evatt at Bloomfield Road.